I personally like to minimize name changes as much as possible because usually, the current name Just Works and I don’t really think it’s worth it to break muscle memory or replace signage and stuff.

Marginally related; what is it with American stadiums being named after big companies? And when the naming rights expire, people just have to get used to the new name??

edit: I’m primarily focusing on organizations and places and anything that isn’t a single individual person changing names, to be clear

  • CaptainBlinky@lemmy.myserv.one
    2·
    1 day ago

    As far as stadiums and buildings, the owners take money from companies to name them. Lots of money. It’s called paying for naming rights, and the contracts usually have set terms, like the company has to pay X amount per year to keep the naming rights.

    • Weydemeyer@lemmy.ml
      2·
      13 hours ago

      Worth noting that usually, the public pays for the stadium in whole or in a significant part, but the sports team owners are the ones who pocket the proceeds from the naming rights.

  • HiddenLayer555@lemmy.mlEnglish
    11·
    2 days ago

    Companies tend to change names to try and get away from their history. Like how Philip Morris became Altria.

    Don’t let them. There’s no such thing as deadnaming a company because it was never alive in the first place. If their old name carries the baggage of how horrible they really are, keep using it and don’t let them forget.

  • Jentu@lemmy.mlEnglish
    11·
    2 days ago

    Hall of Fame: HBO -> HBO Go -> HBO Now -> HBO Max -> MAX -> HBO Max

  • captainlezbian@lemmy.world
    5·
    2 days ago

    People should change their names as they please, but remember it’s kinda annoying.

    Also the capital of ohio should change its name, so many things there avoid using the name of the city

    • DrivebyHaiku@lemmy.caEnglish
      3·
      1 day ago

      If you have ever attempted to change your name you know it is way more annoying to change your name than accept someone else’s change of name. The amount of admin it takes to make that update in your social circle even before you try and make it legal is a test of social fortitude and willpower.

      Remember when someone is changing their name they are very aware of the imposition of the mental load they are placing on you. Grace goes a long way.

      • captainlezbian@lemmy.world
        1·
        1 day ago

        Exactly, I wholeheartedly advise everyone to just pick up an ohio white pages and spam their government to change the name of their capital to flavortown in honor of central Ohio’s most cherished son.

  • BassTurd@lemmy.world
    3·
    2 days ago

    America isn’t the only place with sponsored stadiums. Emirates stadium (Arsenal FC) and Etihad stadium (Man City) are both sponsor names for example. It’s more common in lower leagues for the financial bump.

  • communism@lemmy.ml
    1·
    2 days ago

    For organisations, I think name changes should be minimised. They normally are because of some kind of schism or power struggle, and even if that’s not the case, that’s what people will assume. It’s damaging reputationally and also bad for SEO.

    For people, change your name as much as you like idc. Every day or every hour if you like. As long as you make it clear what your current name is. If you’re changing it every hour maybe wear a name badge.