• kibiz0r@midwest.social
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      2 days ago

      Hard to say, cuz they were kinda pre-committed to this strategy by always casting themselves as the more private option (vs Google) and eagerly adopting unified memory and heterogeneous SoCs.

      • ☆ Yσɠƚԋσʂ ☆@lemmy.mlOP
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        2 days ago

        I do think they kind of lucked into it by focusing on SoC and unified memory before LLMs got big, and now they are really well positioned for running local models like Qwen.

        • CommanderCloon@lemmy.ml
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          1 day ago

          Absolutely, but hard to say if they’ll manage to benefit much from that position. I’m really curious what the specs (…and price…) of the iPhone 18 will be.

          • ☆ Yσɠƚԋσʂ ☆@lemmy.mlOP
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            1 day ago

            That’s the big question, cause I doubt there’s going to be huge demand for phones that cost a couple of grand in this economy. The fact that Apple’s been trying to secure RAM deals in China suggests they realize they need to keep prices down. We’ll have to see how it works out for them.

            • eldavi@lemmy.ml
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              1 day ago

              That’s the big question, cause I doubt there’s going to be huge demand for phones that cost a couple of grand in this economy.

              if the people i know who who place maintaining iphone ownership above being able to afford rent or food are any indication; apple will be fine no matter what the economy is like.

                • eldavi@lemmy.ml
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                  1 day ago

                  i used to lol at them too; but ever since switching to working at a community service non-profit, where they’re the primary clientele; i’ve learned that they’re the overwhelming majority of this country’s working poor.

                  the social workers have to employ bizarre tactics to get them to re-prioritize keeping food on the table over the social stigma of using android – the fake temu iphones have been a godsend in this regard.

      • TrollAccount69@lemmy.ml
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        2 days ago

        Coral and others had this figured out before Apple. Not to downplay the significant effect they will have, but it was clear from the first little text and image classification pop after deep dream that the technology would bifurcate into little ml that runs on phones and computers and big ml that they use to trade watt hours in rural areas.