The crowd at a SXSW screening booed at a video telling people to "stop resisting" AI advances and embrace them.

Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

  • Optional@lemmy.world
    54·
    6 months ago

    Carter’s urge to “be an AI thinker” didn’t go over well. “You know your business is going to be disrupted. You need to stop resisting and start learning,” she said, her words drowned out by the crowd.

    Stop resisting!!

  • tiredofsametab@kbin.run
    231·
    6 months ago

    The fuck is a “sizzle reel”. I mean, I get what it probably is from context, but who comes up with this shit

    • GeneralEmergency@lemmy.world
      159·
      6 months ago

      I am generally confused as to how you’ve never heard the term before and are just assuming it’s a new phrase.

        • MotoAsh@lemmy.world
          271·
          6 months ago

          Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child’s brain.

        • GeneralEmergency@lemmy.world
          13·
          6 months ago

          A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.

          It’s an old term so I can’t imagine how you could live your life and not hear the term.

          • my_hat_stinks@programming.dev
            61·
            6 months ago

            There’s no need to be a dick about it, just because you know a something doesn’t mean everyone else must also know it. I can guarantee there’s common terms you aren’t familiar with. Especially when you consider that this is marketing jargon with common alternate terms (eg demo reel).

        • GeneralEmergency@lemmy.world
          13·
          6 months ago

          When

          Any time a product is being shown off.

          Context

          Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.

          • tiredofsametab@kbin.run
            61·
            6 months ago

            I’ve seen such things (though not Apple presentations) and don’t recall ever hearing the term sizzle reel.

        • kingthrillgore@lemmy.ml
          1·
          6 months ago

          My favorite example is when we had to put ads in the whitespace around the site center. In webdev we called it the ‘gutter,’ the ad team calls it the ‘wings.’ Wings is more positive. The WebComponent for them is literally called <SideGutter> you fucknuggets

    • fjordbasa@lemmy.worldEnglish
      2·
      6 months ago

      I’ve heard it before, i thought the context was for a specific product, or like a video resume for visual artists… not a video to be shown to the public at a conference

    • kingthrillgore@lemmy.ml
      2·
      6 months ago

      Its kinda like when they bring out fajitas at a restaurant on one of those fake ass skillets that was just resting under a broiler and they add water or soy sauce + oil to make it sizzle, to sell it to others.

  • anachronist@midwest.socialEnglish
    11·
    6 months ago

    More of a fart reel than a sizzle reel.

    The basic message was “stop resisting” because AI is “inevitable.” I think it’s telling that this is the message the industry is going with.

  • Xerxos@lemmy.ml
    8·
    6 months ago

    AI is a tool that makes us X% more productive (X is still debatable and bound to change)

    But instead of making our job X% easier or let us earn X% more, work X% less, corporations are hellbent to fire X% of the workforce because that makes the most money.