The crowd at a SXSW screening booed at a video telling people to "stop resisting" AI advances and embrace them.

Audiences attending the SXSW premiere of “The Fall Guy,” starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

  • GeneralEmergency@lemmy.world
    159·
    8 months ago

    I am generally confused as to how you’ve never heard the term before and are just assuming it’s a new phrase.

      • MotoAsh@lemmy.world
        271·
        8 months ago

        Marketing and executive work shares many similarities with being in first grade. Flashy colors and stupid slogans go pretty far when the target has a child’s brain.

      • GeneralEmergency@lemmy.world
        13·
        8 months ago

        A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.

        It’s an old term so I can’t imagine how you could live your life and not hear the term.

        • my_hat_stinks@programming.dev
          61·
          8 months ago

          There’s no need to be a dick about it, just because you know a something doesn’t mean everyone else must also know it. I can guarantee there’s common terms you aren’t familiar with. Especially when you consider that this is marketing jargon with common alternate terms (eg demo reel).

      • GeneralEmergency@lemmy.world
        13·
        8 months ago

        When

        Any time a product is being shown off.

        Context

        Fucking anything. Apple showing off its new iPhone features, a studio showing clips from its upcoming shows, and an actor showcasing their previous work.

        • tiredofsametab@kbin.run
          61·
          8 months ago

          I’ve seen such things (though not Apple presentations) and don’t recall ever hearing the term sizzle reel.