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It’s not the numbers but the content, if they are good natured and have knowledge or entertainment to give the numbers will follow BUT people will also watch a dumpster fire. People with high numbers but lack the rest are not influencers. IMHO, People that go around saying they are “influencers” usually are not and are just bullies trying to throw around weight they don’t have to get free stuff or cause harm.
Thank you for your thoughtful reply. I myself worked for a social media company for some time (although more in IT, not in their core business). The success metrics for this company were exclusively followers, likes and so on. There were no other metrics whatsoever.
