Palestinian Ambassador to Britain Husam Zomlot urged the UK government to intervene after an international tourism trade fair in London confirmed it will host an Israeli agency directly involved in constructing illegal settlements.

The controversy surrounds the upcoming World Travel Market (WTM) London expo scheduled for 3–5 November, where the official Israeli Ministry of Tourism pavilion is sharing its exhibition space with “iTravelJerusalem”—a brand operated by the Jerusalem Development Authority (JDA).

The JDA, a statutory body of the Israeli government and municipal authorities in occupied Jerusalem, is responsible for urban development projects across the city, including land expropriation and the construction of illegal Jewish-only settlements on occupied Palestinian land.

In a statement released on social media, Zomlot called on British authorities to enforce state policy, highlighting that London recently announced restrictions on the promotion of illegal settlements and pledged to sanction entities that profit from the illegal occupation of Palestinian territory.

The inclusion of the settlement-linked agency at the London exhibition has sparked intense criticism from legal experts, pro-Palestine activists, and British lawmakers who argue that permitting the JDA to operate in the UK violates international law and undermines Britain’s own foreign policy commitments.