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Making people unhappy
A marketer I know has a mantra, that successful sales are all about dissatisfaction - making people aware just how their situation sucks, and then offering a way to relieve the pain.
Interesting read.
I didn’t read the article because I’m the worst, I just wanted to agree with the title.
I love it when people join the fediverse and then propose ads as a way to fund it. Always shows the disconnect.
