We have these groups of volunteers gathering trash along the roadside. The more they collect the more they can earn for their good cause or their organisation.
They’re being cheap cleanup for the companies that sell trash and by collecting trash they keep the stats down.
How?
Every major sports team has accomplishments that another team doesn’t have. That a team won the Superbowl in 1970 doesn’t give them a reason to claim that all other teams are trailing them.
If a company claims to have 50 patents they still don’t get to claim to be market leader if you don’t compare them to others.