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Propaganda functions with a pre-supposition of the initial dominance of the material over the immaterial. People are functionally motivated to accept specific ideological and social viewpoints where the material state encouraging that comes first. I think this article makes an interesting case for why this general concept is non-Marxist: https://redsails.org/masses-elites-and-rebels/
Are these elections in the room with us right now? Mind naming a single “election” that the left was “lost” over illegal immigrants?