When I just used a browser ad blocker I made a point to unblock sites that I wanted to support and didn’t use obnoxious ads. Unfortunately for them I now use a network ad blocker too and it’s more of a hassle. One of these days I might make a list of domains to unblock but at the moment I’m more concerned with figuring out how to block YouTube ads at the domain level.
I laughed at the meme, but I also bought branded merch from a brewery whose beer I don’t even drink (unless I’m already drunk) because I was in their gift shop.