So Microsoft is one of the most valuable companies in the entire world. They have a stranglehold on corporate America, power a huge the cloud infrastructure, hold one of the largest sources of telemetry/user data, and are the defacto standard of PC environments worldwide.
Why in the fuck do they need to pivot to ads? I’m genuinely curious. Even if they lost 50% of their entire business they would still be one of the most profitable companies in the world.
Because when you have shareholders, there’s no such thing as “we’re profitable enough”. Shareholders always demand more. Ads means more profit, at least in the short term. Next quarter profits are all that matter to public companies.
I think it’s the same reason games offer a cash shop for things you can get in-game. Sure they’re making billions but why not billions plus ad revenue? I don’t agree with the practice but the answer always comes back to money.
Isn’t it obvious? Start Menu is being used by every windows user but is not generating any revenue
Serving ads will enable them to better support the platform and provide more advanced features. Ad supported version is better than making it a subscription like some third party apps have done. Start8 I think, basic copy of Microsoft’s Start Menu but paid.
So Microsoft is one of the most valuable companies in the entire world. They have a stranglehold on corporate America, power a huge the cloud infrastructure, hold one of the largest sources of telemetry/user data, and are the defacto standard of PC environments worldwide.
Why in the fuck do they need to pivot to ads? I’m genuinely curious. Even if they lost 50% of their entire business they would still be one of the most profitable companies in the world.
Because when you have shareholders, there’s no such thing as “we’re profitable enough”. Shareholders always demand more. Ads means more profit, at least in the short term. Next quarter profits are all that matter to public companies.
It’s obscene, but it’s the way it is.
I think it’s the same reason games offer a cash shop for things you can get in-game. Sure they’re making billions but why not billions plus ad revenue? I don’t agree with the practice but the answer always comes back to money.
Would be nice if pivoting to ads caused them to lose 50% of their business.
Sadly it won’t.
Better question is “why not”?
Isn’t it obvious? Start Menu is being used by every windows user but is not generating any revenue Serving ads will enable them to better support the platform and provide more advanced features. Ad supported version is better than making it a subscription like some third party apps have done. Start8 I think, basic copy of Microsoft’s Start Menu but paid.