Browser Opt-Out Tool Shoots for Simplicity, Brings Uncertainty
news.bloomberglaw.com
A web-browser tool that offers surfers a one-click way to implement their privacy choices is creating challenges for website operators facing pressure from state regulators and aggrieved consumers over the selling and sharing of consumer data.
  • 𝙲𝚑𝚊𝚒𝚛𝚖𝚊𝚗 𝙼𝚎𝚘𝚠@programming.dev
    5·
    1 month ago

    Fuck ads, obviously, but I can understand there’s confusion here.

    If GPC says “do not sell my data”, but the user subsequently opts in via the cookie banner (or vice-versa), you have two conflicting signals. There’s no clear case law or anything that says what to do. Or what should happen if the same user sends different GPC signals depending on their device or browser.

    Although I guess the easiest solution is just “do not sell data if any signal suggests it’s not allowed”, but that doesn’t line advertisers’ pockets I guess.