Partnering with RAI (Integrated Amazon Routes) and Embratur (the Brazilian Agency for International Tourism Promotion), FutureBrand set out to evolve the Brazilian Legal Amazon into Amazônia: a unified, globally recognised and sustainably driven destination brand. One that could honour the distinct identities of its 28 million inhabitants while presenting a powerful, shared vision to the world and unlocking long‑term economic and cultural value.
Fun fact FutureBrand used sat photos of the Amazon river to build the logo for the new tourism brand for Brazil
https://www.futurebrand.com/our-work/amazonia
Here’s the logo with the satellite images. Each letter is in a different state for inclusivity but also because of how gigantic the river system is
And here’s some illustrations