• Mischala@lemmy.nz
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    10 months ago

    Totally this.
    Pretty much every chain cafe roasts their beans to an inch of their life, to give them a generic “coffee” flavour profile.

    Because god forbid coffee have even the slight variance of flavour.

    • s_s@lemm.ee
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      10 months ago

      To add to all this, if most of your customers are seriously there to taste their flavored syrups and milk of their favorite drink, you wouldn’t want to alter or even ruin that with unexpected, unique coffee flavors.