So a bit ago I got an add for “canned rambutan”. I had looked up Rambutan a few days prior after hearing it mentioned 10 hours into the video game Baby Steps. I wasn’t using a VPN at the time and I didn’t have fingerprinting protections active but I only mentioned it to a few sources (according to my browser history) all of which generally are implied to be private.
Which of these do you think is the reason the ad networks know?
- Wikipedia
- Startpage Search
- Duckduckgo Search
- My ISP
- Firefox
- My Firefox Extensions
- Kubuntu
- CachyOS
- The omnipotent algorithm connecting my mentions of Baby Steps with my progress through the game.
- Does this only make sense if my browser history is incomplete?
- Maybe I was using DNS over HTTPS via Cloudflare at the time of my search.
Any guesses as to where the weak link is?


If my exit point is my ISP, and my ISP is selling my data to advertisers (hypothetically), then a VPN would make a difference. That’s why I mentioned it.
search data would be difficult to obtain for a service provider. it would require a retargeting campaign or something to extract your search values.
search data is already tls encapsulated at the browser. isp can see your tcp metdata, but not the data.
also… not the point. sorry
I should’ve known that but forgot. You’re right, my ISP shouldn’t be able to see anything but that I visited Wikipedia. They wouldn’t know that I searched for rambutan.