In thinking about it I think it kind of works backwards for them, too: they hear that we do care about something, and then they decide that they have to aggressively not care about it, or care in the opposite direction. Like the whole paper straw thing; nobody on the left really cared about it, but there were some conservatives who really thought they were ownin’ the libs by using plastic straws.
This is such a great observation.
In thinking about it I think it kind of works backwards for them, too: they hear that we do care about something, and then they decide that they have to aggressively not care about it, or care in the opposite direction. Like the whole paper straw thing; nobody on the left really cared about it, but there were some conservatives who really thought they were ownin’ the libs by using plastic straws.