I was watching a video from two years ago about different social norms and this showed up. Found someone questioning the same eight years ago on reddit (when it seemed less normalized). It feels so weird not being aware of this shift, even as a foreigner.
This is every bit a “kids these days” article. You hit it on the nose–it’s a generational shift and older people are clutching at pearls. For funsies, there’s a piece of ancient Roman writing I came across when studying classics (I’m sorry that I don’t recall who it was) that said essentially “young people don’t speak Latin right”. This is basically a thing as old as time.