New Study: At Least 15% of All Reddit Content is Corporate Trolls Trying to Manipulate Public…
medium.com
The Impact of Corporate Trolls on Reddit: A Growing Problem

If you’re paywalled, check this archive link.

What the article calls “corporate trolls” is simply astroturfing. It became rampant in Reddit; as the walled garden was unwalled, more of the organic grass has been replaced.

  • @Lojcs@lemm.ee
    0•5 months ago

    The studies are from 2018 and 2020 and they didn’t find that 15% of the content was by corporate trolls, they found that 15% of the top 100 subreddits had posts by corporate trolls in them. 🙄