Received this email. Blech.
Dear Prime member,
We are writing to you today about an upcoming change to your Prime Video experience. Starting January 29, Prime Video movies and TV shows will include limited advertisements. This will allow us to continue investing in compelling content and keep increasing that investment over a long period of time. We aim to have meaningfully fewer ads than linear TV and other streaming TV providers. No action is required from you, and there is no change to the current price of your Prime membership. We will also offer a new ad-free option for an additional $2.99 per month* that you can sign up for here.
I agree. That said, I’d like to see Amazon make Prime Video ad free for those already paying $140/yr for Prime. To me that would make the Prime membership extremely attractive for customers. But it doesn’t look like Amazon really gives a shit about that. This is about maximizing revenue and profit. Full stop.
If the ads are really annoying then just pirate whatever you want to watch.